A little too much "About Me"

"Is it reckless? Maybe. But what do dreams know of boundaries."

- Amelia Earhart - 

I know I know, I am supposed to be the proverbial "we" when discussing my company but this brand grew out of a very personal experience so I am just going to own it. This whole process started for two reasons... 1) Because I could never find any shades that I liked that were still well made and in budget! WTH right!?!? and 2) as a way for me to reclaim pieces of myself that I had lost for various reasons over the years. This project has helped me trust and believe in myself again. Even still, there are people telling me that I can't or that I shouldn't. Look, if this doesn't work the way I think it will then I will pivot but I refuse to stay inside the little box that other people have put me in. Bella Freak is about stepping outside of that comfort zone and finding joy! I know there are lots of us out there that are constantly being told that we can't do things... let's prove them all wrong together and BE BOLD!! 

This brand is a dynamic, curated experience that will be changing and growing all the time (just like us). I have started with sunglasses as that is my true passion in design. I have a very niche talent for helping people find shades that they might not have tried but absolutely love now! This website is set up in such a way to help those who are not as comfortable yet, go though the stages of boldness until they find their own happy place. Who knows, maybe you stay in stage one and just love those little details that make a big difference. Perhaps you start in stage three because you're already looking for something different that no one seems to be offering. Whatever you do, just try... you never know unless you try.

Always remember: "Audentis Fortuna iuvat" (fortune favors the bold!)

- Virgil -